SBC is around the corner and it’s not to late to get tickets for the betting conference of the year
SBC Summit North America is the leading conference and tradeshow dedicated to the high-growth betting and gaming industry in the U.S. and Canada.
Get you ticket here >> – use our promo code: CG23NA
Taking place at the Meadowlands Exposition Centre in New Jersey, home to one of the largest sports betting and iGaming markets in North America, the third edition of the event will again see executives from every major operator gather together, representing one of the year’s best business opportunities, with a host of new sportsbook and igaming technology and content showcased in the expo hall, with major suppliers using the event to launch new products for the region.
There will also be a number of networking parties in upscale New York City and New Jersey venues, which provide another setting to connect with stakeholders from across the broader sports and betting industry.
The event takes place on the 9th, 10th and 11th of May and for those of you that have considered attending but have yet to book their places, let’s take a look at a few of the many reasons as to why you should.
SBC provides a fantastic networking opportunity
Whilst most of us have managed to move things forward through online meetings and endless zoom calls over the last 2 years, there is nothing like being able to conduct business face-to-face when possible. These f2f meetings makes it easier to build trust and create long-lasting relationships with other industry professionals.
By showing up to the SBC Summit as well, you’ll be able to interact with existing clients and strengthen your relationships with them. Not only is it an opportunity to re-engage, but they’ll also see that you’re making the effort to improve your business. This, in turn, helps to build trust in your brand. While most people come to conferences with a solid knowledge base in their field, there will inevitably be things to discover at the events. Even if you are a seasoned sports betting veteran, there are likely going to be new faces with new insights and ideas.
Take a look at what an SBC event looks like here. When you sign up, use this promo code CG23NA to get a deal on the ticket.
Here is a video from 2022:
Be inspired and expand your knowledge
The entire experience of attending an event such as SBC, is not just listening to the talks, but holding conversations, learning in person about new advancements, and being exposed to new projects in the igaming space. I am pretty surer there will be something that expands your own creative thinking. Also, your company’s ability to keep up with the latest trends directly affects its competitiveness and credibility in clients’ eyes.
Learning about your competitors can also be beneficial, for a few reasons. Foremost, you do not want to become irrelevant; it is essential to know how competitors are positioning themselves in the market, what products or services they offer and the success determinants of today. Furthermore, your competitors likely face the same challenges as you, meaning you can both learn from the exchange.
Conferences can sometimes recharge your motivation and energy levels by offering inspiring stories from others who have faced similar challenges as you and your business: maybe they were able to overcome challenges that you have faced yourself.
Attendees can look forward to a speaker lineup packed with members of the leadership teams of those operators, together with product and technology specialists, representatives of tribal and commercial casinos, investors, regulators, legal experts, professional sports leagues and teams, and marketing strategists. Some of these include; Matt King, CEO of Fanatics Betting and Gaming, Christian Genetski (President of FanDuel), Adam Greenblatt (CEO of BetMGM), Stacie Stern (VP of Government Affairs & Partnerships of Underdog Fantasy), Matthew Sunderland (Senior Vice President of iGaming of Caesars Digital), as well a many others.
Check out the full list of confirmed speakers here.
Meet the experts
You will also have the opportunity to listen to and meet numerous experts and influencers (not the self-centered social media kind) within the betting space. Building relationships with these people can be incredibly beneficial as well. For example, experts can provide you with advice that can help you solve issues that your company is currently having, whilst influencers can be key in helping you find new customers or discover new markets that your company could explore.
Conferences like SBC provide an opportunity for operators and service provides to introduce new products or services. The main floor will have an exhibition area where vendors showcase their latest service offerings or announce upcoming launches. If you walk the floor and are not tied up in meetings all day, make sure to try to meet as many interesting folks you can and exchange contact details – you never know what that might lead to.
A selection of this year’s exhibitors include; Bet365 Partners, EV Analytics, Insight Global, Mindway AI, OCR Labs, Paysafe, Sports Data IO, TransUnion and White Hat Gaming, as well as a large selection of others.
Get insights into the latest trends
The online betting and gaming industry is moving forward at a frantic pace and being able to attend a conference such as this will be the best way to gain insight into the latest trends and technologies, which could prove to be crucial for staying on top of the game.
This is an excellent opportunity to better educate yourself within this industry, get a peek at what other people are working on, as well as being able to see first hand what are the current and upcoming trends.
Throughout the final day of the event, for example, industry experts will partake in discussions that include; the collaboration between land-based and online companies, the use of technology in regard to player protection, the relationship between tribal and commercial operators, and much more.
The first panel of the ‘Converging Worlds’ track is aptly titled ‘Lay of The Landscape’, and will examine casino, sports betting and multi-brand operators’ place in the industry as more and more states legalize iGaming. Panelists include Rhea Loney (Chief Compliance Officer, BetMGM), David Rebuck (Director, NJ Department of Gaming Enforcement), Nick Smith (Sportsbook Manager, Snoqualmie Casino) and Dan Shapiro (SVP- Chief Development Officer, Caesars Digital) with Brian Egger (Senior Gaming Analyst, Bloomberg) moderating the panel.
Will we see you at SBC?
This year’s conference is going to be something quite unlike the previous years. Sports betting is growing like mad and this is the place to be.
Make sure to come prepared with a pocketful of business cards and I hope to see you at the event!
